Brand Identity

Personal Brand Identity

A monogram, a repeat pattern and a palette of olive, chartreuse and blush — a personal identity built to feel collected, a little vintage, and unmistakably mine.

Client: Personal project
Role: Designer & Illustrator
Deliverables: Monogram, pattern, wordmark
Tools: Adobe Illustrator

Emily’s EM monogram in a blush oval on an olive damask pattern

The Brief

An identity that feels handmade, not template-made.

I wanted a personal brand that could hold everything I make — branding work, illustration and pattern — while feeling warm and a little old-fashioned.

Olive damask repeat pattern with tonal fleur motifs

The Approach

Start with a monogram, then build a world around it.

The script EM monogram came first. From there I developed a fleur motif, set it in a half-drop repeat, and paired the script with wide, letterspaced slab capitals.